AJ Borneo started its journey in 2015, originally focusing on car rentals with a dedicated team of two. As we grew, we expanded our services to embrace the tourism industry, establishing ourselves as Borneo’s travel experts.

We now offer discerning travelers a wide range of inbound tours, excursions, and activities that showcase the island’s most captivating attractions, including its rich culture, intriguing history, vibrant communities, and breathtaking natural landscapes. Our thoughtfully designed itineraries are crafted to provide immersive experiences, allowing you to connect deeply with the essence of Borneo.

With a strong emphasis on personalized service, we are committed to ensuring that your visit to Sarawak is not only enjoyable but also unforgettable. Whether you’re seeking adventure, relaxation, or cultural exploration, AJ Borneo is here to help you create lasting memories.

We proudly hold a tour operator license (KPK/LN No. 11655) issued by the Ministry of Tourism, Arts & Culture (MOTAC) of Malaysia.

Our Vision

To be recognised as a premier provider of authentic, immersive, and personalised Borneo travel experiences that deeply connect visitors with the island’s natural beauty, cultures, and traditions.
This is reflected in how we emphasise showing travellers “the diverse wonders of Borneo,” tailored experiences and deep local insight into culture, landscapes, wildlife and communities.

Our Missions 

AJ Borneo Tours & Travels’s mission centers on these key commitments:

• Designing personalised and immersive travel experiences that showcase Borneo’s landscapes, wildlife, culture, and traditions.

• Delivering exceptional service from inquiry to journey completion, ensuring seamless travel and lasting memories for guests.

• Promoting sustainable and responsible travel, minimising environmental impact while supporting local communities.

• Offering comprehensive travel support, including itinerary planning, on-ground assistance, and follow-up support, to make each tour stress-free.

• Providing deep local local expertise and authentic experiences, going beyond typical touristic destinations to uncover cultural and natural gems.

Our Objectives

Deliver Authentic and Immersive Travel Experiences
To design and provide travel experiences that allow visitors to truly connect with Borneo’s natural environments, diverse cultures, and local traditions. 

Offer Tailored and Customized Itineraries
To create personalized tour plans that cater to each traveller’s interests, ensuring unique, memorable journeys rather than one-size-fits-all packages. 

Maintain Exceptional Customer Service
To ensure a seamless and stress-free trip for clients through attentive service from the planning stage to the end of the journey. 

Promote Sustainable and Responsible Tourism
To encourage environmentally friendly travel practices that respect and protect local ecosystems and benefit the communities they visit. 

Support Local Engagement and Insight
To leverage local knowledge and deep cultural insight in order to introduce travellers to off-the-beaten-path places and authentic experiences. 

Ensure Safety and Quality Through Proper Preparations & Licensing
To operate under recognised tourism regulations and standards ensuring safe and reputable services.